Senior eCommerce leader driving double-digit growth through data-driven acquisition, retention, and AI-powered personalization — from DSP to DTC to the executive boardroom.
I'm a senior eCommerce leader based in Plano, Texas, with proven success driving double-digit growth across Amazon and DTC channels. As Senior Director of eCommerce Strategy & Sales, I own the end-to-end digital ecosystem — Amazon, branded DTC, CRM and email, customer service, and paid digital media.
My approach is holistic and data-driven: integrating acquisition, retention, and loyalty strategies to deliver both revenue growth and exceptional consumer experiences. Since stepping into this role, I've led the organization to consecutive years of double-digit sales growth on both Amazon and the direct-to-consumer site.
Key initiatives include auto-replenishment subscription programs that grow LTV and retention, buy now pay later services to reduce barriers for new customers, and AI-driven personalization enhancing onsite experiences and conversion rates.
I thrive on balancing innovation with operational rigor — from managing multi-million-dollar media investments across Amazon DSP, Meta, Google, and TikTok, to transforming customer service with a 24/7 Gorgias hybrid AI model, to building real-time Power BI dashboards that guide executive decision-making.
Passionate about uniting premium product science with cutting-edge digital commerce, I focus on scaling sustainable growth, strengthening consumer loyalty, and protecting healthcare provider partnerships in an omnichannel world.
Whether you're scaling on Amazon, rebuilding your DTC funnel, or deploying AI across your customer journey — I can help you move faster and grow smarter.
Get in TouchBased in Plano, Texas and available for consulting engagements — strategy retainers, project-based work, and advisory roles across eCommerce, Amazon, and AI-driven growth.